Goals and Metrics: Public Affairs
Criteria Evaluation
The following is a summary of goals and metrics for Public Affairs.
To view metrics, data, and targets visit this page.
Goals | Initiatives | Metrics |
---|---|---|
1. Maintain and build a consistent, nationally recognized identity |
|
Number of executions in metro area |
# Creative Services projects | ||
Campus collateral utilization | ||
2. Provide central communications & marketing resources that enable units to fulfill their core missions |
|
Dollars generated |
# of images in database | ||
# of image downloads | ||
# Campus Communications Council members | ||
# Web Services workshops held | ||
Brand U communications professionals conference attendance | ||
Attendance at Web Services workshops | ||
# of new resources developed | ||
# fulfillments for Illinois-in-a-box | ||
Dollars saved via Webtools | ||
Minutes of campus programming aired on UI-7 | ||
Minutes of student programming aired on UI-7 | ||
3. Build a national reputation as the pre-eminent public research university |
|
# News Bureau stories created |
# homepage views | ||
# of slideshow features | ||
# of feature stories created | ||
Minutes of original videos created | ||
# hits to News Bureau web pages | ||
# of A-Minute-With page views | ||
@Illinois issues deliveries | ||
Big Ten Network minutes created | ||
# of Big Ten Network programs created | ||
# of speeches |